among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
Method of interview
Computer-assisted web interviews (CAWI)
Citation formats
Share of EU companies that keep marketing data in the EEA 2024
During a 2024 survey, ***percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said that their companies kept data from their marketing stack within the European Economic Area (EEA). On the other hand, **** percent said they did not.
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Piwik PRO. (May 22, 2024). Share of companies from Europe that kept vs. did not keep marketing data within the European Economic Area (EEA) in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1612530/marketing-data-europe/
Piwik PRO. "Share of companies from Europe that kept vs. did not keep marketing data within the European Economic Area (EEA) in 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1612530/marketing-data-europe/
Piwik PRO. (2024). Share of companies from Europe that kept vs. did not keep marketing data within the European Economic Area (EEA) in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1612530/marketing-data-europe/
Piwik PRO. "Share of Companies from Europe That Kept Vs. Did Not Keep Marketing Data within The European Economic Area (Eea) in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1612530/marketing-data-europe/
Piwik PRO, Share of companies from Europe that kept vs. did not keep marketing data within the European Economic Area (EEA) in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612530/marketing-data-europe/ (last visited July 16, 2026)
Share of companies from Europe that kept vs. did not keep marketing data within the European Economic Area (EEA) in 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: /statistics/1612530/marketing-data-europe/
