This statistic gives data on the share of mobile advertising spending in total online display advertising spending in selected European countries in 2015 and 2017. In 2017, mobile display advertising's share in the United Kingdom was **** percent, up from **** percent in 2015.
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IAB Europe. (June 28, 2018). Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country." Chart. June 28, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. (2018). Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Mobile Display Advertising as Share of Online Display Advertising in Europe in 2015 and 2017, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Jun 2018, /statistics/275697/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe, Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country ÌÇÐÄÆÆ½â°æ, /statistics/275697/mobile-display-ad-spending-as-share-of-online-display/ (last visited August 01, 2026)
Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country [Graph], IAB Europe, June 28, 2018. [Online]. Available: /statistics/275697/mobile-display-ad-spending-as-share-of-online-display/