During a survey carried out among senior marketing executives from Europe in late 2023, ** percent of respondents stated that they were actively using artificial intelligence in their work. However, only **** percent was confident in their ability to professionally implement AI.Â
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Chartered Institute of Marketing. (February 14, 2024). Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing. "Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023." Chart. February 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing. (2024). Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing. "Take-up of Vs. Ability to Use Artificial Intelligence (Ai) among Marketers in Europe as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Feb 2024, /statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing, Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1478556/use-ai-marketing-europe/ (last visited July 25, 2026)
Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023 [Graph], Chartered Institute of Marketing, February 14, 2024. [Online]. Available: /statistics/1478556/use-ai-marketing-europe/
