The graph shows the use of programmatic advertising in different types of organizations from EU-5 countries (UK, Germany, Spain, Italy, France). In May 2014, 79 percent of media buying agencies used programmatic advertising.
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IAB Europe, & AppNexus, & WARC. (September 5, 2014). Use of programmatic advertising in EU-5 as of May 2014, by organization type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/325897/programmatic-advertising-use-europe-organization-type/
IAB Europe, und AppNexus, und WARC. "Use of programmatic advertising in EU-5 as of May 2014, by organization type." Chart. September 5, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/325897/programmatic-advertising-use-europe-organization-type/
IAB Europe, AppNexus, WARC. (2014). Use of programmatic advertising in EU-5 as of May 2014, by organization type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/325897/programmatic-advertising-use-europe-organization-type/
IAB Europe, and AppNexus, and WARC. "Use of Programmatic Advertising in Eu-5 as of May 2014, by Organization Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Sep 2014, /statistics/325897/programmatic-advertising-use-europe-organization-type/
IAB Europe & AppNexus & WARC, Use of programmatic advertising in EU-5 as of May 2014, by organization type ÌÇÐÄÆƽâ°æ, /statistics/325897/programmatic-advertising-use-europe-organization-type/ (last visited July 31, 2026)
Use of programmatic advertising in EU-5 as of May 2014, by organization type [Graph], IAB Europe, & AppNexus, & WARC, September 5, 2014. [Online]. Available: /statistics/325897/programmatic-advertising-use-europe-organization-type/
