among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The source does not provide survey methodology for the 2023 data.
Citation formats
Ubiquity of customer data collection among companies in Europe 2023-2024
During a 2024 survey, ***percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said their marketing stacks collected personal data of their customers or clients. A year earlier, the share stood at ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Piwik PRO. (May 22, 2024). Share of companies whose marketing stacks collected vs. did not collect personal data in Europe in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1612401/marketing-stack-collect-data-europe/
Piwik PRO. "Share of companies whose marketing stacks collected vs. did not collect personal data in Europe in 2023 and 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1612401/marketing-stack-collect-data-europe/
Piwik PRO. (2024). Share of companies whose marketing stacks collected vs. did not collect personal data in Europe in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1612401/marketing-stack-collect-data-europe/
Piwik PRO. "Share of Companies Whose Marketing Stacks Collected Vs. Did Not Collect Personal Data in Europe in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1612401/marketing-stack-collect-data-europe/
Piwik PRO, Share of companies whose marketing stacks collected vs. did not collect personal data in Europe in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612401/marketing-stack-collect-data-europe/ (last visited July 15, 2026)
Share of companies whose marketing stacks collected vs. did not collect personal data in Europe in 2023 and 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: /statistics/1612401/marketing-stack-collect-data-europe/
