In 2024, the revenue generated by Zalando Marketing Services was equal to ***Â percent of the gross merchandise value (GMV) of Zalando's business-to-consumer (B2C) segment. The online retailer's long-term target is to reach to **** percent by 2028. Zalando owns the third largest retail media network in Europe.
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Zalando. (March 13, 2025). Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023, 2024, and 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1381360/zms-share-gmx-zalando/
Zalando. "Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023, 2024, and 2028." Chart. March 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1381360/zms-share-gmx-zalando/
Zalando. (2025). Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023, 2024, and 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1381360/zms-share-gmx-zalando/
Zalando. "Share of Zalando Marketing Services (Zms) in Zalando's Business-to-consumer (B2c) Gross Merchandise Value (Gmv) in 2023, 2024, and 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2025, /statistics/1381360/zms-share-gmx-zalando/
Zalando, Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023, 2024, and 2028 ÌÇÐÄÆƽâ°æ, /statistics/1381360/zms-share-gmx-zalando/ (last visited July 23, 2026)
Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023, 2024, and 2028 [Graph], Zalando, March 13, 2025. [Online]. Available: /statistics/1381360/zms-share-gmx-zalando/
