During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), ** percent named engagement as one of the metrics they or their clients used to measure digital marketing effectiveness. Audience delivery metrics and business metrics followed, both mentioned by ** percent of the interviewees.
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WARC. (July 21, 2022). Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1347630/digital-marketing-metrics-emea/
WARC. "Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022." Chart. July 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1347630/digital-marketing-metrics-emea/
WARC. (2022). Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1347630/digital-marketing-metrics-emea/
WARC. "Metrics Used in Europe, The Middle East, and Africa (Emea) to Measure Digital Marketing Effectiveness as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2022, /statistics/1347630/digital-marketing-metrics-emea/
WARC, Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1347630/digital-marketing-metrics-emea/ (last visited July 22, 2026)
Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: /statistics/1347630/digital-marketing-metrics-emea/
