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Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Western Europe in 2016

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Source

Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland.

Citation formats

Ad effectiveness metrics used for programmatic in Western Europe 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 7, 2017
This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Western Europe in 2016. Of publishers, ** percent stated to use clicks on advertisements as a key advertising effectiveness metric.
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