among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
Method of interview
Computer-assisted web interviews (CAWI)
Citation formats
Factors motivating EU companies to choose a European marketing platform 2024
During a 2024 survey, *****percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said that lower prices would motivate them to choose a European marketing platform over a U.S. big tech product. Local hosting was named in the same context by **** percent of respondents.
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Piwik PRO. (May 22, 2024). Factors motivating companies from Europe to choose a European marketing platform over a big tech product as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1612535/factor-choose-european-marketing-platform/
Piwik PRO. "Factors motivating companies from Europe to choose a European marketing platform over a big tech product as of April 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1612535/factor-choose-european-marketing-platform/
Piwik PRO. (2024). Factors motivating companies from Europe to choose a European marketing platform over a big tech product as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1612535/factor-choose-european-marketing-platform/
Piwik PRO. "Factors Motivating Companies from Europe to Choose a European Marketing Platform over a Big Tech Product as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1612535/factor-choose-european-marketing-platform/
Piwik PRO, Factors motivating companies from Europe to choose a European marketing platform over a big tech product as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612535/factor-choose-european-marketing-platform/ (last visited July 20, 2026)
Factors motivating companies from Europe to choose a European marketing platform over a big tech product as of April 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: /statistics/1612535/factor-choose-european-marketing-platform/
