Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023
Characteristic
Share of respondents
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Sample consisted of marketing decision-makers such as chief marketing officers, marketing vice presidents, marketing directors, marketing executives, CEOs and other decision makers from B2C (44 percent), B2B (27 percent) and B2B2C companies (30 percent) ), of which n=675 in the UK, n=100 in the Republic of Ireland, n=601 in France, n=500 in Germany, n=80 in Austria, n=60 in Switzerland.
Citation formats
Marketers using their social media accounts' data for decision-making in EMEA 2023
In a survey from March 2023, among marketers from countries in selected countries in Europe, the Middle East, and Africa (EMEA), ** percent of respondents said they used data from their own social media accounts for marketing decisions. From the presented countries, the share was highest in Ireland, at ** percent.
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TREND REPORT. (August 16, 2023). Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT. "Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023." Chart. August 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT. (2023). Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT. "Share of Marketers Using Data from Their Own Social Media Accounts for Marketing Decisions in Selected Countries in Europe, The Middle East, and Africa (Emea) as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Aug 2023, /statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT, Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1409365/marketers-using-social-media-for-decision-making-emea/ (last visited July 15, 2026)
Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 [Graph], TREND REPORT, August 16, 2023. [Online]. Available: /statistics/1409365/marketers-using-social-media-for-decision-making-emea/
