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Reasons for investing in programmatic advertising among advertisers in Europe in 2016

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Source

Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

105 respondents

Special properties

advertisers

Citation formats

Reasons for programmatic advertising investments among advertisers in Europe 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 7, 2017
This statistic displays the results of a survey on the reasons for investing in programmatic advertising among advertisers in Europe in 2016. Of advertisers, ** percent stated that targeting efficiencies was a key motivation for the industry to invest in programmatic.
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