among decision-makers from brands and agencies using influencer marketing
Method of interview
Online survey
Supplementary notes
* The source surveyed 39 marketers in the Benelux region (Belgium, the Netherlands, and Luxembourg); 131 in France; 104 in Germany; 96 in Italy; 39 in Nordic countries (Denmark, Finland, Norway, and Sweden); 113 in Spain; and 96 in the United Kingdom.
Multiple answers were possible.
Citation formats
Social media platforms for influencer marketing in Western Europe 2025, by country
During a 2025 survey, approximately ** percent of responding decision makers in Europe reported regularly using Instagram for influencer marketing, followed by TikTok with ** percent. In comparison, **** percent stated they would use Threads.
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Kolsquare. (November 20, 2025). Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare. "Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of October 2025." Chart. November 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare. (2025). Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare. "Most Used Social Media Platforms for Influencer Marketing According to Decision Makers in Selected Countries in Western Europe as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2025, /statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare, Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/ (last visited August 03, 2026)
Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of October 2025 [Graph], Kolsquare, November 20, 2025. [Online]. Available: /statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
