The source defines the role of a "director+" as an individual who identified themselves as senior vice president or C-level, vice president, senior director or director.
The source does not specify the type of the survey.
Multiple answers were possible.
Citation formats
Responsibilities of MarTech professionals in North America & Western Europe 2024
During a survey conducted among marketers in North America and Western Europe between December 2023 and February 2024, ** percent of the respondents in the role of a director or more senior stated that research and recommending new martech products was one of their responsibilities. Designing and managing internal workflows and processes followed with ** percent.
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MarTech, & Chief Martec. (March 23, 2024). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech, und Chief Martec. "Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority." Chart. March 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech, Chief Martec. (2024). Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech, and Chief Martec. "Responsibilities of Marketing Technology (Martech) Professionals in North America and Western Europe as of February 2024, by Seniority." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2024, /statistics/1384035/responsibilities-marketing-technology-professionals/
MarTech & Chief Martec, Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority ÌÇÐÄÆƽâ°æ, /statistics/1384035/responsibilities-marketing-technology-professionals/ (last visited July 23, 2026)
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of February 2024, by seniority [Graph], MarTech, & Chief Martec, March 23, 2024. [Online]. Available: /statistics/1384035/responsibilities-marketing-technology-professionals/
