During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), ** percent named skills as one of the biggest barriers to the growth of digital marketing and advertising. Metrics and measurement and fragmentation of the marketing ecosystem followed, mentioned by ** percent and ** percent of the interviewees, respectively.
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WARC. (July 21, 2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1347624/digital-marketing-barriers-emea/
WARC. "Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022." Chart. July 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1347624/digital-marketing-barriers-emea/
WARC. (2022). Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1347624/digital-marketing-barriers-emea/
WARC. "Digital Marketing and Advertising Growth Barriers in Europe, The Middle East, and Africa (Emea) as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2022, /statistics/1347624/digital-marketing-barriers-emea/
WARC, Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1347624/digital-marketing-barriers-emea/ (last visited July 20, 2026)
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: /statistics/1347624/digital-marketing-barriers-emea/
