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Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015

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Source

Release date

August 2015

Region

Europe

Survey time period

April 2015 and June 2015

Citation formats

Reasons for investing in programmatic advertising according to publishers Europe 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2015
This statistic displays the leading reasons for investing in programmatic advertising according to publishers in Europe in 2015. In 2015, ** percent of responding publishers reported a more efficient sales and ad operations process as the driving factor for investing in programmatic advertising.
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