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Adoption of programmatic advertising technology in Europe in 2016, by region*

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Source

Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Central & Eastern Europe: Bulgaria, Croatia, Czechia, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal, Greece

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Distribution of programmatic advertising adoption in Europe 2016, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 20, 2017
This statistic displays the distribution of programmatic advertising technology adoption in Europe in 2016, broken down by region. It shows that ** percent of agencies in Western Europe had adopted programmatic advertising technology.
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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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