among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
Method of interview
Computer-assisted web interviews (CAWI)
Citation formats
Share of EU companies that would choose martech from Europe 2024
During a 2024 survey, *****percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said that they would choose an EU marketing technology alternative to U.S. big tech products. On the other hand, **** percent said they would not.Â
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Piwik PRO. (May 22, 2024). Share of companies from Europe that would choose an EU marketing technology alternative to big tech products in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1612533/marketing-technology-europe/
Piwik PRO. "Share of companies from Europe that would choose an EU marketing technology alternative to big tech products in 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1612533/marketing-technology-europe/
Piwik PRO. (2024). Share of companies from Europe that would choose an EU marketing technology alternative to big tech products in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1612533/marketing-technology-europe/
Piwik PRO. "Share of Companies from Europe That Would Choose An Eu Marketing Technology Alternative to Big Tech Products in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1612533/marketing-technology-europe/
Piwik PRO, Share of companies from Europe that would choose an EU marketing technology alternative to big tech products in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612533/marketing-technology-europe/ (last visited July 20, 2026)
Share of companies from Europe that would choose an EU marketing technology alternative to big tech products in 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: /statistics/1612533/marketing-technology-europe/
