Share of marketers who believed vs. did not believe that companies could respect privacy laws and conduct effective marketing activities at the same time in Europe from 2022 to 2024
Characteristic
2022
2023
2024
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among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The source does not provide survey methodology for the 2022 and 2023 data.
Citation formats
Possibility to conduct effective marketing despite privacy laws in Europe 2024
During a 2024 survey, ** percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries agreed or strongly agreed that companies could respect privacy laws and conduct effective marketing activities. Two years earlier, the share was ** percentage points lower.
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Piwik PRO. (May 22, 2024). Share of marketers who believed vs. did not believe that companies could respect privacy laws and conduct effective marketing activities at the same time in Europe from 2022 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1612000/conduct-marketing-privacy-laws-europe/
Piwik PRO. "Share of marketers who believed vs. did not believe that companies could respect privacy laws and conduct effective marketing activities at the same time in Europe from 2022 to 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1612000/conduct-marketing-privacy-laws-europe/
Piwik PRO. (2024). Share of marketers who believed vs. did not believe that companies could respect privacy laws and conduct effective marketing activities at the same time in Europe from 2022 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1612000/conduct-marketing-privacy-laws-europe/
Piwik PRO. "Share of Marketers Who Believed Vs. Did Not Believe That Companies Could Respect Privacy Laws and Conduct Effective Marketing Activities at The Same Time in Europe from 2022 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1612000/conduct-marketing-privacy-laws-europe/
Piwik PRO, Share of marketers who believed vs. did not believe that companies could respect privacy laws and conduct effective marketing activities at the same time in Europe from 2022 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612000/conduct-marketing-privacy-laws-europe/ (last visited July 28, 2026)
Share of marketers who believed vs. did not believe that companies could respect privacy laws and conduct effective marketing activities at the same time in Europe from 2022 to 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: /statistics/1612000/conduct-marketing-privacy-laws-europe/
