Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device
Characteristic
PC
Tablet
Mobile
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This statistic show the results of a survey on the share of respondents that stated that their use in-stream video advertising formats had increased a lot or a little in Europe as of March 2017, broken down by device. The survey found that pre-roll ads had the highest increase in use for in-stream video advertising on PC, with ** percent of respondents stating that their use of this format had increased in the past year.
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IAB (U.S.). (April 26, 2017). Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). "Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device." Chart. April 26, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). (2017). Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). "Share of Respondents That Stated That Their Use of The following In-stream Video Ad Formats Increased within The Last Year in Europe in 2017, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Apr 2017, /statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.), Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device ÌÇÐÄÆƽâ°æ, /statistics/726971/in-stream-video-ads-increase-by-device-in-europe/ (last visited July 31, 2026)
Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: /statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
