This statistic presents data on the distribution of online advertising spending by format in Western Europe in the first half of 2018. Spending for online search advertising accounted for **** percent of total spending in Western Europe during the period under consideration.
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IAB Europe. (November 12, 2018). Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format." Chart. November 12, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe. (2018). Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of Online Advertising Expenditure in Western Europe in The 1st Half 2018, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Nov 2018, /statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe, Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format ÌÇÐÄÆÆ½â°æ, /statistics/529030/western-europe-distribution-online-ad-spend-by-format/ (last visited August 02, 2026)
Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format [Graph], IAB Europe, November 12, 2018. [Online]. Available: /statistics/529030/western-europe-distribution-online-ad-spend-by-format/