Julia Stoll
Research expert covering TV and video media
Video streaming experience and preferences in the United States - statistics & facts
From the rise of short-form content among younger viewers to the persistence of traditional TV use among older audiences, the way consumers watch could not be any more diverse. In the thick of it are video-on-demand services, with an ever-growing amount of content to offer, and grappling with the challenge of keeping their customers engaged. Trends like co-viewing, the integration of AI-powered elements, or second screen usage, play a significant role in this regard and paint a complex picture of modern streaming experiences and preferences.
