A recent survey revealed that almost two out of five U.S. CTV users found having too many content choices to be their main challenge when searching for content to watch. Additionally, 37 percent struggled to remember which platform the content is on, while 30 percent reported difficulties navigating from the home screen to streaming content.
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LG Ads Solutions. (April 3, 2024). Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. "Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 ." Chart. April 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. (2024). Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. "Leading Challenges Consumers Faced While Searching for Content to Watch on Connected Tv (Ctv) in The United States as of March 2024 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Apr 2024, /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions, Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1490957/ctv-users-content-discovery-challenges-united-states/ (last visited July 22, 2026)
Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 [Graph], LG Ads Solutions, April 3, 2024. [Online]. Available: /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
