Julia Stoll
Research expert covering TV and video media
Artificial intelligence (AI) and video streaming in the United States - statistics & facts
Was the new TV show you are currently watching recommended by an algorithm? Or was it even written or produced with the help of AI technologies? Artificial intelligence is, in fact, changing the digital video entertainment industry and redefining how movies and series are produced, distributed, and consumed. As of 2025, more than half of top media professionals viewed AI- and machine learning-driven recommendations on subscription-based video streaming platforms as a key area for growth. Meanwhile, streaming viewers demand more personalized and engaging content, enhancing the user experience. AI-generated recommendations could address the video streaming industry’s most pressing challenges, namely, to retain and gain customers in the crowded on-demand landscape and to focus on the platforms’ profitability.
