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Reasons for canceling video streaming subscriptions in the United States as of June 2025

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Source

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Release date

September 2025

Region

United States

Survey time period

May 28 to June 18, 2025

Number of respondents

326 respondents

Age group

18 years and older

Special properties

among those who have canceled services in the last 3 months

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following best describes the reasons you cancelled those subscriptions?"

Citation formats

Reasons for canceling video streaming subscriptions in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2026

A 2025 survey found that the majority of U.S. video streaming consumers who canceled their subscription stated that they did so because they needed to save money. Further, ** reported that they had only been using the free trial version.

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Statistics on " Video streaming experience and preferences in the United States "

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Other statistics that may interest you Video streaming experience and preferences in the United States

Overview

5

Streaming features and reasons

5

Content discovery

7

Lean-back experience and binge-viewing

5

Popular devices and second-screen activities

6

Bundles and gamification

5

Live streaming

3

Socializing

6

Short-form content

4

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Topics

Video streaming experience and preferences in the United StatesGen Z video streaming consumption in the United StatesVideo streaming bundles and consolidations in the United StatesGen Alpha video streaming consumption in the United StatesSports streaming in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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Talk to sales for pricing
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