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Most popular multitasking activities while watching TV and streaming services among Black CTV users in the United States as of March 2024

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Source

Release date

June 2024

Region

United States

Survey time period

February to May 2024

Number of respondents

1,435 respondents

Age group

18 years and older

Method of interview

Online panel

Citation formats

Popular activities while watching TV among Black CTV users in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2025

As Americans increasingly engage in multitasking while watching television and streaming services, a 2024 survey revealed that ** percent of Black Americans message while watching TV. Social media browsing closely followed, with ** percent indicating this as their second screen activity.

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Statistics on " Video streaming experience and preferences in the United States "

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Other statistics that may interest you Video streaming experience and preferences in the United States

Overview

5

Streaming features and reasons

5

Content discovery

7

Lean-back experience and binge-viewing

5

Popular devices and second-screen activities

6

Bundles and gamification

5

Live streaming

3

Socializing

6

Short-form content

4

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Topics

Video streaming experience and preferences in the United StatesGen Z video streaming consumption in the United StatesVideo streaming bundles and consolidations in the United StatesGen Alpha video streaming consumption in the United StatesSports streaming in the United States
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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