Julia Stoll
Research expert covering TV and video media
Gen Z video streaming consumption in the United States - statistics & facts
Growing up in a world with smartphones, social media, and streaming services at their fingertips, Generation Z consume TV shows and movies in an entirely different way than older demographics. Very few Gen Zers – those born between around the mid-1990s and the beginning of the 2010s – remember the transition from offline to online media. It is therefore not surprising that this generation prefers online video offers over traditional TV and use mobile as their go-to device instead of a television set. In an ever-changing and costly entertainment environment, it is challenging for the industry to keep these streaming natives engaged as they are both eager to discover trending content and also quite cost-conscious.
