A mid-2024 study revealed that both price and content-related offerings are the most important factors in determining the value of TV and video services among U.S. consumers. Price was ranked as the leading driver by respondents, with a score of 12.7, followed by access to new movies that were recently in cinemas and ad-free shows.
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Hub Entertainment Research. (July 15, 2024). Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research. "Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 ." Chart. July 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research. (2024). Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research. "Most Important Factors among Consumers When Selecting a Tv or Video Service in The United States as of June 2024 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2024, /statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research, Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489249/tv-video-service-selection-factors-united-states/ (last visited July 31, 2026)
Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 [Graph], Hub Entertainment Research, July 15, 2024. [Online]. Available: /statistics/1489249/tv-video-service-selection-factors-united-states/
