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Gen Alpha video streaming consumption in the United States - statistics & facts

In today's digital age, video streaming services have become an integral part of family entertainment, with parents willing to invest more time and money in online video content than other demographics. This should come as no surprise, as devices such as smartphones and tablets, as well as social and digital media play an important role in Gen Alpha鈥檚 childhood and development.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • SVOD service with the highest share of children's programming worldwide
  • Prime Video
  • Daily time spent watching content on CTV among U.S. millennials with kids
  • 434 min
  • Second most popular medium among U.S. kids
  • VOD

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