According to a March 2025 survey, 70 percent of U.S. adults preferred streaming TV and video over traditional TV, as it allows them to watch content on their own schedule. Nearly half of respondents said that streaming TV offers more cost-effective and content options, while 38 percent found it easier to discover new content.
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LG Ads Solutions. (April 16, 2025). Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions. "Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2025." Chart. April 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions. (2025). Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions. "Most Common Reasons Why Connected Tv (Ctv) Users Prefer Streaming Video over Cable, Satellite, or Broadcast Tv in The United States as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2025, /statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions, Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1490900/ctv-users-streaming-tv-preference-reason-us/ (last visited July 15, 2026)
Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2025 [Graph], LG Ads Solutions, April 16, 2025. [Online]. Available: /statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
