Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024
Characteristic
Share of respondents
More likely to cancel a bundle than individual services
19%
No difference
44%
Less likely to cancel a bundle than individual services
37%
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A 2024 survey found that over one third of U.S. consumers were less likely to cancel and then resubscribe to a bundle of video services compared to individual subscriptions. In contrast, nearly one in five respondents were more likely to cancel a bundled service than an individual one. However, the majority of consumers saw no difference in both cases.
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Hub Entertainment Research. (July 15, 2024). Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research. "Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 ." Chart. July 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research. (2024). Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research. "Likelihood of Consumers to Cancel and Resubscribe to a Bundle of Multiple Video Services Compared to An Individual Service in The United States as of June 2024 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2024, /statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research, Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/ (last visited July 24, 2026)
Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 [Graph], Hub Entertainment Research, July 15, 2024. [Online]. Available: /statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
