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Most popular multitasking activities while watching TV and streaming services among CTV users in the United States as of March 2025

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Source

Release date

April 2025

Region

United States

Survey time period

March 2025

Number of respondents

1,133 respondents

Age group

18 years and older

Special properties

among CTV users

Method of interview

Online panel

Citation formats

Popular activities while watching TV among CTV users in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2026

A 2025 survey revealed that ** percent of American CTV users were engaged in messaging while watching content, making this the top second-screen activity. Browsing social media and online shopping emerged as other popular multitasking activities, indicating the growing integration of digital communication into traditional entertainment experiences.

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Statistics on " Video streaming experience and preferences in the United States "

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Other statistics that may interest you Video streaming experience and preferences in the United States

Overview

5

Streaming features and reasons

5

Content discovery

7

Lean-back experience and binge-viewing

5

Popular devices and second-screen activities

6

Bundles and gamification

5

Live streaming

3

Socializing

6

Short-form content

4

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Topics

Video streaming experience and preferences in the United StatesGen Z video streaming consumption in the United StatesVideo streaming bundles and consolidations in the United StatesGen Alpha video streaming consumption in the United StatesSports streaming in the United States
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

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per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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Talk to sales for pricing
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