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Most popular sources to find new content to watch among connected TV users in the United States as of May 2024

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Source

Release date

June 2024

Region

United States

Survey time period

February to May 2024

Number of respondents

1,435 respondents

Age group

18 years and older

Special properties

CTV users

Method of interview

Online panel

Citation formats

Popular sources to find new content on CTV in the United States 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 7, 2025

As of May 2024, the TV home screen was the most popular source for American CTV users when looking for new content to watch, with ** percent of Black audiences stating to use this discovery source. The app homepage followed, with ** percent of the Black consumers and ** percent of all respondents preferring this source to find new series and movies.

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Statistics on " Video streaming experience and preferences in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Video streaming experience and preferences in the United States

Overview

5

Streaming features and reasons

5

Content discovery

7

Lean-back experience and binge-viewing

5

Popular devices and second-screen activities

6

Bundles and gamification

5

Live streaming

3

Socializing

6

Short-form content

4

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Topics

Video streaming experience and preferences in the United StatesGen Z video streaming consumption in the United StatesVideo streaming bundles and consolidations in the United StatesGen Alpha video streaming consumption in the United StatesSports streaming in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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