Julia Stoll
Research expert covering TV and video media
Subscription video-on-demand in the U.S. - statistics & facts
Popular with media consumers of all ages and鈥痝enerating billions of U.S. dollars in revenue in the United States alone, subscription video-on-demand (SVOD), an entertainment programming model where users pay a monthly fee in exchange for instant access to a streaming library, is certainly here to stay. However, the streaming industry is a fast-paced and changeable one that seemingly never sleeps. In the last few years, streaming services struggled to continue to grow in the saturated U.S. SVOD market, and services even lost a substantial number of customers.
