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Connected TV viewership in the United States

Statistics report on connected TV viewership in the United States

This report provides data about the viewership on connected TV devices in the United States, giving information about usage growth and streaming on CTVs. The report also contains a chapter about user demographics and behavior, and offers insights into CTV ad perception.

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Table of contents

Overview

7
  • Premium Statistic VOD consumption time worldwide 2021-2024, by device
  • Premium Statistic VOD global device share 2021-2024
  • Premium Statistic Americans owning a smart TV, by age 2024
  • Premium Forecast Most common TV features in the U.S. 2025
  • Premium Statistic Daily smart TV viewing time in the U.S. and Europe 2021-2024
  • Premium Statistic Penetration of smart TV in the U.S. 2020-2025
  • Premium Statistic CTV advertising revenue worldwide 2020-2026

Device brands and streaming services

6
  • Premium Statistic Household reach of connected TV apps in the U.S. H2 2025, by service
  • Premium Statistic Most watched SVOD services among CTV users in the U.S. 2024-2025
  • Premium Statistic Time spent share on connected TV in the U.S. 2024, by service
  • Premium Statistic Share of time spent viewing CTV in the U.S. 2024, by brand
  • Basic Statistic Roku's active accounts worldwide 2016-2024
  • Premium Statistic Roku total hours streamed worldwide by quarter 2018-2025

Consumer behavior

7
  • Premium Statistic Share of connected TV users in the U.S. 2024, by generation
  • Premium Statistic Major sources for CTV users to find new content to watch in the U.S. 2025
  • Premium Statistic Major sources for Asian CTV users to find new content to watch in the U.S. 2024
  • Premium Statistic Popular activities while watching TV among CTV users in the U.S. 2025
  • Premium Statistic Popular activities while watching TV among Asian CTV users in the U.S. 2024
  • Premium Statistic Popular activities while watching TV among Black CTV users in the U.S. 2024
  • Premium Statistic Number of Super Bowl viewers on connected TV in the U.S. 2022-2025

Perception of CTV ads

4
  • Premium Statistic Digital video ad views in the U.S. 2020-2025, by device
  • Premium Statistic Top ad preferences of CTV users in the U.S. 2025
  • Premium Statistic Preferred ad categories among CTV users U.S. 2024
  • Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2025
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