Julia Stoll
Research expert covering TV and video media
Ad-supported video-on-demand in the United States - statistics & facts
The video streaming market is approaching a state of universal appeal. There are now multiple options available according to price, content variety and quality, and ease of use. With no subscription fees and expanding content libraries, the usage of the streaming segment’s ad-supported video-on-demand (AVOD) in the United States is growing on a quarterly basis. Industry experts generally agree that advertising is more profitable than subscription-only revenue. In an entertainment environment in which streaming services are increasingly looking for possibilities to generate positive income, this business model could be key. By contrast to subscription video-on-demand (SVOD), AVOD services charge their users only a fraction of the ad-free price and get the majority of their revenue from advertising.
