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Reasons for subscribing to video streaming services in the United States as of March 2024

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Source

In cooperation with
Release date

May 2024

Region

United States

Survey time period

March 22 to 29, 2024

Number of respondents

1,640 respondents

Age group

18 years and older

Special properties

among those subscribing to at least 1 streaming service

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Reasons for subscribing to video streaming services in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2024

For what reasons do people in the United States subscribe to video streaming services, such as Netflix, Hulu or HBO Now? A survey from 2024 found that the top reason was specific individual content that they want to watch, at ** percent of respondents. Second most important for the people interviewed was original series made by the service is must-see TV.

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Statistics on " Video streaming experience and preferences in the United States "

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Other statistics that may interest you Video streaming experience and preferences in the United States

Overview

5

Streaming features and reasons

5

Content discovery

7

Lean-back experience and binge-viewing

5

Popular devices and second-screen activities

6

Bundles and gamification

5

Live streaming

3

Socializing

6

Short-form content

4

Further Content: You might find this interesting as well

Topics

Content strategies of video streaming servicesAmazon Prime VideoNetflixVideo streaming in EuropeVideo streaming in Canada
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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