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Smart TV penetration rate in TV households in the United States from 2020 to 2025

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Sources

Release date

May 2025

Region

United States

Survey time period

2020 to 2025

Number of respondents

5,001 respondents

Age group

16-74 years

Citation formats

Penetration of smart TV in the U.S. 2020-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2026

In 2025, the penetration rate of smart TVs in the United States amounted to ** percent. This represents an increase of 16 percentage points over the past five years.

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Overview

8

Market leaders

4

Marketer usage

5

Consumer insights

7

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Topics

Online TV in the United StatesConnected TV viewership in the United StatesTelevision in the United StatesPay TV in the United StatesCable TV in the United States
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