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OTT Video number of users in the United States from 2017 to 2030 (in millions)

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Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, and 2030.

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OTT Video number of users in the United States 2017-2030

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2026
The number of users in the 'OTT Video' segment of the media market in the United States was modeled to amount to *** users in 2025. Between 2017 and 2025, the number of users rose by *** users, though the increase followed an uneven trajectory rather than a consistent upward trend. The number of users will steadily rise by *** users over the period from 2025 to 2030, reflecting a clear upward trend.
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Statistics on " Video streaming experience and preferences in the United States "

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Other statistics that may interest you Video streaming experience and preferences in the United States

Overview

5

Streaming features and reasons

5

Content discovery

7

Lean-back experience and binge-viewing

5

Popular devices and second-screen activities

6

Bundles and gamification

5

Live streaming

3

Socializing

6

Short-form content

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