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Video streaming in the United States

Statistics report on video streaming in the United States

This report has been compiled to provide statistical information about the video streaming market in the U.S. It explores consumption habits, revenue, content, and major services of the segments subscription video-on-demand, ad-supported online videos, pay-per-view streaming, as well as well online TV.

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Table of contents

Overview

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  • Premium Forecast Number of OTT streaming users in the United States 2020-2030
  • Premium Forecast ARPU in the OTT video segment of the media market United States 2020-2030
  • Premium Forecast Revenue in the OTT video segment of the media market United States 2020-2030
  • Basic Statistic Excellent value association with video platform types in the U.S. 2024
  • Basic Statistic Household reach of video streaming apps in the U.S. 2024
  • Premium Statistic U.S. consumer spending on digital home entertainment 2012-2025, by type
  • Basic Statistic New and discontinued video streaming services in the U.S. 2015-2024

Subscription video-on-demand

6
  • Premium Forecast Revenue of SVOD in the United States 2017-2029
  • Premium Forecast Number of SVOD users in the United States 2017-2029
  • Premium Forecast ARPU of SVOD in the U.S. 2017-2029
  • Premium Statistic Reasons for subscribing to video streaming services in the U.S. 2024
  • Premium Statistic Monthly SVOD churn rate in the U.S. 2023-2024
  • Premium Statistic Market share of SVOD platforms in the U.S. 2024

Ad-supported video streaming

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  • Premium Statistic AVOD revenue in the U.S. 2017-2029
  • Premium Statistic Advertising video-on-demand (AVoD) number of users in the United States 2017-2030
  • Premium Statistic Advertising video-on-demand (AVoD) average revenue per user in the United States 2030
  • Premium Statistic Free ad-supported streaming TV (FAST) revenue in the United States 2017-2030
  • Premium Statistic Number of users of FAST services in the U.S. 2017-2029
  • Premium Statistic Average revenue per user of the FAST market in the U.S. 2017-2029
  • Basic Statistic Reasons why consumers prefer free ad-supported streaming TV services in the U.S. 2024
  • Premium Statistic Market shares of selected AVOD services in the U.S. Q2 2024

Transactional video-on-demand

5
  • Premium Forecast Revenue of TVOD in the U.S. 2017-2029
  • Premium Forecast Number of TVOD users in the U.S. 2017-2029
  • Premium Statistic ARPU of TVOD in the U.S. 2017-2029
  • Premium Statistic Average number of TVOD purchases in the U.S. and Canada 2022-2024
  • Basic Statistic Market shares of leading TVOD services in U.S. and Canada Q2 2024

Hybrid video streaming

5
  • Premium Statistic SVOD subscriber additions in the U.S. 2022-2024, by plan type
  • Basic Statistic Preference of using ad-supported vs. ad-free video services in the U.S. 2024
  • Premium Statistic Cost of SVOD and traditional pay TV services in the U.S. 2025
  • Premium Statistic Ad-supported vs ad-free video streaming subscribers in the U.S. 2024, by platform
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2025

Virtual multichannel video programming distributors

4
  • Premium Statistic Subscription revenue of vMVPD services in the U.S. 2024
  • Premium Statistic Number of vMVPD, MVPD, and big TV channel subscribers in the U.S. 2016-2024
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2025
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2025

Consumer behavior

7
  • Premium Statistic Traditional TV and streaming viewers in the U.S. 2020-2024
  • Basic Statistic Main reasons why CTV users prefer streaming over traditional TV in the U.S. 2025
  • Premium Statistic Combined monthly amount spent on video streaming services in the U.S. 2025
  • Basic Statistic Preferred platforms for watching among CTV users in the U.S. 2025, by content type
  • Basic Statistic Most popular online video type in the U.S. 2025
  • Premium Statistic Number of video streaming services canceled in the U.S. 2025, by age
  • Premium Statistic Experience with video streaming bundles in the U.S. 2024

Content

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  • Premium Statistic Leading streaming companies spending the most on original content worldwide 2024-2029
  • Premium Statistic Leading streaming companies spend the most on acquired content worldwide 2024-2029
  • Premium Statistic Most enjoyable content on video streaming services in the U.S. 2024
  • Premium Statistic Scripted TV series released in the U.S. 2021-2023, by platform type
  • Premium Statistic Number of domestic movies released on video streaming services in the U.S. 2021-2023
  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2025, by minutes streamed
  • Premium Statistic Most watched acquired series on VOD services in the U.S. 2025
  • Basic Statistic Most popular streaming movies in the U.S. 2025, by minutes viewed
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