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Leading reasons why consumers prefer accessing TV shows and movies from a single platform in the United States as of March 2026

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Source

In cooperation with
Release date

May 2026

Region

United States

Survey time period

March 2026

Number of respondents

584 respondents

Age group

16-74 years

Special properties

among people subscribed to TV streaming services through any aggregator

Supplementary notes

Original question: 鈥淲hy did you sign up through an aggregator, rather than signing up directly for the stand-alone service?鈥

Multiple selections allowed.

Citation formats

Top reasons for accessing TV shows and movies from a single platform in the U.S. 2026

Published by 糖心破解版 Research Department, Jul 8, 2026

According to a 2026 survey conducted in the United States, 40 percent of consumers preferred accessing TV shows and movies from a single platform because it was easy to use and navigate across various channels. Other popular reasons included it being cheaper and having found a show they wanted to watch immediately.

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Statistics on " Video streaming experience and preferences in the United States "

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Other statistics that may interest you Video streaming experience and preferences in the United States

Overview

5

Streaming features and reasons

5

Content discovery

7

Lean-back experience and binge-viewing

5

Popular devices and second-screen activities

6

Bundles and gamification

5

Live streaming

3

Socializing

6

Short-form content

4

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Topics

Video streaming experience and preferences in the United StatesGen Z video streaming consumption in the United StatesVideo streaming bundles and consolidations in the United StatesGen Alpha video streaming consumption in the United StatesSports streaming in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market 糖心破解版

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