Julia Stoll
Research expert covering TV and video media
Video streaming bundles and consolidations in the United States - statistics & facts
A new era of streaming video has arrived. Several video streaming providers recently announced that they would bundle their services – but this approach is not completely new. Large media and technology companies have already consolidated their own platforms, with for example Apple merging its various media services into Apple One or Disney offering a Disney+, Hulu, and ESPN+ bundle. Even competing direct-to-consumer services are entering into partnerships in an effort to reduce churn and increase profitability. Furthermore, traditional pay TV and broadband providers, like Comcast, are starting to combine their networks with video streaming services to a mega bundle. This concept appears to be well received among consumers as they are increasingly looking for ways to cut their costs and watch their favorite content all on one platform.
