Topic: Hybrid video-on-demand services in the United States

Hybrid video-on-demand in the U.S. - statistics & facts

The video streaming industry has undergone a significant shift recently. While SVOD services are seeing losses in customer numbers and revenues, ad-supported content is growing in popularity. In order to maintain revenue growth and retain subscribers, SVOD services like Disney+ and Netflix have entered the ad-supported streaming market by moving to a more flexible business model. Hybrid video-on-demand (HVOD) services provide both ad-free video content for a monthly subscription price and lower-cost or freely available ad-supported tiers. Additionally, some services, like Amazon or Disney+, not only offer premium content for subscribers but also TV shows and movies on a pay-per-view basis.

Video revenue in the U.S.
***bn USD

Share of HVOD users in the U.S.
**%

VOD service with the highest expected number of ad-supported subscribers in 2025
Amazon Prime Video

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Current statistics on this topic

Video Streaming

Paid subscribers of selected HVOD platforms worldwide 2025

Video Streaming

Ad-supported and ad-free HVOD users in the U.S. 2022, by generation

Video Streaming

Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age

Overview

Video revenue in the U.S. 2020-2024, by segment
Video revenue in the U.S. 2020-2024, by segment
Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars)
Share of video-on-demand users in the U.S. 2022, by platform type
Share of video-on-demand users in the U.S. 2022, by platform type
Share of users who have used video-on-demand (VOD) services for the past two months in the United States as of 4th quarter 2022, by platform type
Paid subscribers of selected HVOD platforms worldwide 2025
Paid subscribers of selected HVOD platforms worldwide 2025
Number of paid subscribers of selected hybrid video-on-demand platforms worldwide in 2025 (in millions)
Video streaming services monthly subscription price in the U.S. 2025
Video streaming services monthly subscription price in the U.S. 2025
Monthly costs of selected video streaming offers in the United States as of October 2025

Revenues

SVOD revenue in the U.S. 2027, by service
SVOD revenue in the U.S. 2027, by service
Revenue of selected subscription video-on-demand (SVOD) services in the United States in 2027 (in billion U.S. dollars)
Ad revenues of top ad-supported video streaming services in the U.S. 2023
Ad revenues of top ad-supported video streaming services in the U.S. 2023
Advertising revenues of selected ad-supported video streaming services in the United States in 2023 (in billion U.S. dollars)
Subscription and ad revenue of Netflix 2023-2027
Subscription and ad revenue of Netflix 2023-2027
Subscription and advertising revenue of Netflix from 2023 to 2027 (in billion U.S. dollars)
Revenue of Netflix before and after ad tier launch 2023-2027
Revenue of Netflix before and after ad tier launch 2023-2027
Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027 (in billion U.S. dollars)
Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
Estimated advertising revenue of Netflix and Disney+ worldwide from 2023 to 2025 (in million U.S. dollars)
Advertising revenue of Paramount's streaming services worldwide 2023-2025
Advertising revenue of Paramount's streaming services worldwide 2023-2025
Advertising revenue of Paramount Skydance Corporation's direct-to-consumer segment worldwide in 2024 and 2025 (in million U.S. dollars)

Subscribers

Share of subscribers of video streaming services in the U.S. 2023, by plan type
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Distribution of subscribers of selected video streaming services in the United States as of October 2023, by plan type
Share of ad-supported Netflix subscribers worldwide 2023-2027
Share of ad-supported Netflix subscribers worldwide 2023-2027
Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027
Netflix sign-ups in the U.S. 2023-2025, by plan type
Netflix sign-ups in the U.S. 2023-2025, by plan type
Distribution of Netflix gross additions in the United States from the first 5 months of 2023 to the first 5 months of 2025, by plan type
Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
Reactions of Disney Plus and Netflix subscribers to new ad-supported tiers in the United States as of November 2022
HBO Max subscriber additions in the U.S. 2021-2022, by tier
HBO Max subscriber additions in the U.S. 2021-2022, by tier
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier
HBO Max subscriber additions in the U.S. 2021-2022, by type
HBO Max subscriber additions in the U.S. 2021-2022, by type
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type
Paid subscribers of Peacock in the U.S. 2021-2026
Paid subscribers of Peacock in the U.S. 2021-2026
Number of paid subscribers of Peacock in the United States from 2nd quarter 2021 to 1st quarter 2026 (in millions)

Demographics

Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender
Ad-supported and ad-free HVOD users in the U.S. 2022, by income
Ad-supported and ad-free HVOD users in the U.S. 2022, by income
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by ethnicity
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by ethnicity
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity
Openness to VOD subscriptions with ads in the U.S. 2022, by age group
Openness to VOD subscriptions with ads in the U.S. 2022, by age group
Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group
Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
Willingness to see ads if it made VOD price cheaper in the U.S. 2022
Willingness to see ads if it made VOD price cheaper in the U.S. 2022
Households who agreed or disagreed that they would be willing to see some or more ads if it made the price of a video-on-demand service cheaper in the United States as of 3rd quarter 2022

Consumer behavior

Customer satisfaction with selected HVOD services in the U.S. 2022
Customer satisfaction with selected HVOD services in the U.S. 2022
Share of consumers who were satisfied with selected hybrid video-on-demand (HVOD) services in the United States as of May 2022, by tier type
Best value video streaming platforms in the U.S. 2025
Best value video streaming platforms in the U.S. 2025
Leading video streaming services considered having the best value for consumers in the United States as of 2025
Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021
Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021
Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021
Netflix subscribers who would keep Netflix with ads in the U.S. 2022
Netflix subscribers who would keep Netflix with ads in the U.S. 2022
Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022
Likelihood of Netflix users to switch to ad-supported tier in the U.S. 2022
Likelihood of Netflix users to switch to ad-supported tier in the U.S. 2022
Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022
Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
Reactions of Disney Plus and Netflix non-subscribers to new ad-supported tiers in the United States as of November 2022
Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022
Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022
Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022
Likelihood of Disney+ subscribers switching to ad-supported tier in the U.S. 2022
Likelihood of Disney+ subscribers switching to ad-supported tier in the U.S. 2022
Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022

Video revenue in the U.S.
***bn USD

Share of HVOD users in the U.S.
**%

VOD service with the highest expected number of ad-supported subscribers in 2025
Amazon Prime Video

Key figures

The most important key figures provide you with a compact summary of the topic of "Hybrid video-on-demand services in the United States" and take you straight to the corresponding statistics.

- Subscription and advertising revenue of Netflix in 2023
- ****bn USD
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Detailed statistics
Subscription and ad revenue of Netflix 2023-2027
- Estimated advertising revenue of Disney+ in 2023
- ***m USD
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Detailed statistics
Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
- Estimated revenue of Netflix without ad-supported tier in 2027
- **bn USD
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Detailed statistics
Revenue of Netflix before and after ad tier launch 2023-2027

- Share of U.S. Disney+ subscribers planning to switch to new ad-supported tier
- **%
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Detailed statistics
Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
- Share of U.S. HBO Max subscribers who downgraded to ad-supported subscription June 2022
- **%
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Detailed statistics
HBO Max subscriber additions in the U.S. 2021-2022, by type
- Share of Netflix subscribers using the ad-supported tier in 2027
- **%
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Detailed statistics
Share of ad-supported Netflix subscribers worldwide 2023-2027

- Age group with the highest increase in openness to VOD subscription with ads
- **-***yrs
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Detailed statistics
Openness to VOD subscriptions with ads in the U.S. 2022, by age group
- Share of households with children that would be willing to see ads if it made the price of VOD cheaper
- **%
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Detailed statistics
Willingness to see ads if it made VOD price cheaper in the U.S. 2022
- Most common reason why Netflix subscribers would keep subscription with ads
- Cheaper price
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Detailed statistics
Netflix subscribers who would keep Netflix with ads in the U.S. 2022

Further reports

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Hybrid video-on-demand in the U.S. - statistics & facts

Key insights