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Video streaming experience and preferences in the United States

Statistics report on video streaming experience and preferences in the United States

This report has been compiled to provide statistical information about video streaming experiences and preferences in the United States. It features an overview about streaming viewers and what features consumers want from a provider. Preferences and experiences covered by this report include content discovery, lean-back and binge experience, popular devices and multitasking activities, bundling options, live streaming, co-viewing, as well as long-form vs short-form content.

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Table of contents

Overview

5
  • Premium Forecast OTT Video number of users in the United States 2017-2030
  • Premium Statistic TV and OTT sources per viewer in the U.S. 2018-2024
  • Premium Statistic Combined monthly amount spent on video streaming services in the U.S. 2025
  • Basic Statistic Excellent value association with video platform types in the U.S. 2024
  • Premium Statistic Streaming platforms offering best content and ad-experience in the U.S. 2024

Streaming features and reasons

5
  • Basic Statistic Leading factors for selecting TV and video service in the U.S. 2024
  • Basic Statistic Main reasons why CTV users prefer streaming over traditional TV in the U.S. 2025
  • Premium Statistic Reasons for subscribing to video streaming services in the U.S. 2024
  • Premium Statistic Reasons for canceling video streaming subscriptions in the U.S. 2025
  • Premium Statistic Most desired features for video streaming services in the U.S. 2024, by generation

Content discovery

7
  • Premium Statistic Viewer experience when looking for something to watch in the U.S. and Europe 2023
  • Premium Statistic Frequency of watching recommended shows by providers in the U.S. and Europe 2023
  • Basic Statistic Main content discovery challenges for CTV users in the U.S. 2024
  • Premium Statistic Popular sources to find new content on CTV in the United States 2024
  • Premium Statistic Consumers watching a discovered favorite show in the U.S. 2016-2024, by source
  • Premium Statistic Opinion on video content recommendations among Gen Z and millennials in the U.S. 2023
  • Premium Statistic Discovery of TV series and movies on social video sites in the U.S. 2024, by age

Lean-back experience and binge-viewing

5
  • Premium Statistic Share of FAST users in the U.S. 2021-2024
  • Basic Statistic Reasons why consumers prefer free ad-supported streaming TV services in the U.S. 2024
  • Premium Statistic Opinion of available content on FAST services in the U.S. 2024, by age
  • Premium Statistic Binge rate of leading 50 bulk-released TV shows in U.S. H2 2024, by genre
  • Premium Statistic Consumers watching favorite new or older shows in the U.S. 2021-2024

Popular devices and second-screen activities

6
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2025
  • Premium Statistic Penetration of smart TV in the U.S. 2020-2025
  • Premium Statistic Popular activities while watching TV among CTV users in the U.S. 2025
  • Premium Statistic Popular activities while watching TV among Asian CTV users in the U.S. 2024
  • Premium Statistic Popular activities while watching TV among Hispanic CTV users in the U.S. 2025
  • Premium Statistic Popular activities while watching TV among Black CTV users in the U.S. 2024

Bundles and gamification

5
  • Premium Statistic Experience with video streaming bundles in the U.S. 2024
  • Basic Statistic Top reasons for accessing TV shows and movies from a single platform in the U.S. 2026
  • Basic Statistic Likelihood to cancel and resubscribe a video bundle in the U.S. 2024
  • Premium Statistic Interest in video streaming services including games worldwide 2024, by country
  • Basic Statistic Positive Netflix mobile gaming experiences among U.S. users 2024

Live streaming

3
  • Premium Statistic Popular features fans want when watching live sports in the U.S. 2024
  • Premium Statistic Opinion on sports events on streaming platforms in the U.S., UK, Germany 2025
  • Premium Statistic Video streaming latency during Super Bowl in the U.S. 2025

Socializing

6
  • Premium Statistic Co-viewing rates for selected video streaming services in U.S. 2024
  • Premium Statistic Co-viewing for TV, OTT, and Tyson vs. Paul match in U.S. 2024, by hour
  • Basic Statistic Kids who co-view with their parents in the U.S. 2022-2023, by age
  • Basic Statistic Frequency of co-viewing among parents and kids in the U.S. 2022-2023
  • Basic Statistic Intention to watch the Super Bowl in the U.S. 2025, by location
  • Basic Statistic Interest in AI features for TV and movie viewing in the U.S. 2024

Short-form content

4
  • Premium Statistic Time spent viewing social videos and SVOD in the U.S. 2024, by generation
  • Premium Statistic Opinion on short video clips vs longer TV shows and movies in the U.S 2025, by age
  • Premium Statistic Influence of online video on regular TV time in the U.S. 2024, by age
  • Premium Statistic Watching too much social video instead of long-form content in the U.S. 2024, by age
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