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Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023

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Source

Release date

May 2023

Region

United States

Survey time period

February 9 to 13, 2023

Number of respondents

1,093 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source defines members of Generation Z as people born between 1997 and 2012. Since it only surveyed people aged 18 and above, respondents were born between 1997 and 2005.

Citation formats

Media where adult Gen Zers were the most receptive to ads in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2023

During an early 2023 online survey conducted among adult members of Generation Z in the United States, ** percent reported being receptive to advertisements on social media. Approximately ** percent stated being open to ads on streaming TV. The shares for cable and broadcast TV stood both below ** percent.

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Statistics on " Gen Z media consumption in the United States "

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Other statistics that may interest you Gen Z media consumption in the United States

Overview

5

TV & video

7

Audio

6

Advertising

8

News

6

Gaming

6

Social media

4

Cinema

4

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Topics

Gen Z media consumption in the United StatesGen Z and media consumption in selected markets in EuropeGen Z news consumption in the U.S.Advertising and marketing to Generation Z in the United StatesGeneration Z in Germany
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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