Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by generation
Characteristic
Gen Z
Millennials
Gen X
Baby Boomers
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During an October 2023 survey, *** percent of responding Gen Z consumers from the United States said that influencer recommendations in a social media ad would be the most influential factor in their decision to make a purchase. ranked first, named by ** percent of respondents in this age group.
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DISQO. (February 29, 2024). Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1479934/important-information-social-media-ads-generation-usa/
DISQO. "Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by generation." Chart. February 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1479934/important-information-social-media-ads-generation-usa/
DISQO. (2024). Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1479934/important-information-social-media-ads-generation-usa/
DISQO. "Information Included in a Social Media Ad That Was Deemed The Most Influential in Consumer Decisions to Make a Purchase in The United States as of October 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Feb 2024, /statistics/1479934/important-information-social-media-ads-generation-usa/
DISQO, Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1479934/important-information-social-media-ads-generation-usa/ (last visited July 24, 2026)
Information included in a social media ad that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023, by generation [Graph], DISQO, February 29, 2024. [Online]. Available: /statistics/1479934/important-information-social-media-ads-generation-usa/
