In 2023, Gen Z consumers in the United States gave insight on what channels influences them when shopping for clothes. The vast majority of respondents, almost ** percent, state that they consider costumer ratings and reviews when purchasing apparel, while a little more than ** percent consider costumer photos and videos. Recommendations from friends and family are important for around ** percent of Gen Z respondents.
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PowerReviews. (September 22, 2023). Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews. "Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023." Chart. September 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews. (2023). Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews. "Leading Channels and Influences Generation Z Consumers Consider When Purchasing Apparel in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2023, /statistics/1414755/us-top-influences-gen-z-clothing-shopping/
PowerReviews, Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1414755/us-top-influences-gen-z-clothing-shopping/ (last visited July 31, 2026)
Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023 [Graph], PowerReviews, September 22, 2023. [Online]. Available: /statistics/1414755/us-top-influences-gen-z-clothing-shopping/
