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When asked which social media platform they had used for shopping and/or product discovery in the past month, more than half of surveyed U.S. Gen Z respondents cited TikTok and Instagram. Furthermore, nearly in *** mentioned TikTok as their go-to platform for these activities, while ** percent chose Instagram.
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Demographic profile
Media consumption
Attitudes toward advertising & marketing
Brand perception
Shopping behavior
Internet usage & news consumption
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
