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Gen Z and media consumption in Europe

Statistics report on Gen Z and media consumption in selected markets in Europe

This report has been compiled to provide statistical information about the media consumption of Gen Z in selected regions and countries in Europe. It focuses on media consumption data in the UK, Germany, France, Scandinavia, Eastern Europe, and Southern Europe.

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Table of contents

Overview

7
  • Premium Statistic Average daily media consumption in Western Europe 2011-2021, by medium
  • Premium Statistic Average daily media consumption in Western Europe 2011-2021
  • Premium Statistic Average daily media consumption in CEE region 2011-2021, by medium
  • Premium Statistic Average daily media consumption in Central and Eastern Europe 2011-2020
  • Premium Statistic Frequency of movie streaming of Gen Z consumers in Europe 2020
  • Premium Statistic Frequency of multiplayer gaming of Gen Z consumers in Europe 2020
  • Premium Statistic Frequency of music streaming of Gen Z consumers in Europe 2020

United Kingdom

6
  • Premium Statistic Audio consumption devices in the UK 2021, by age
  • Premium Statistic Live radio consumption in the UK in 2021, by age
  • Basic Statistic Frequency of digital magazine consumption in the UK 2021, by age group
  • Premium Statistic Main reasons for reading among young people in the UK 2024
  • Basic Statistic Comic book reading by young people in the United Kingdom 2017-2025, by format
  • Premium Statistic Ways of accessing digital magazines in the UK 2021, by age group

Germany

11
  • Premium Statistic Media usage of teenagers during leisure time in Germany 2024
  • Premium Statistic Media and devices used by teenagers to watch TV in Germany 2019-2021
  • Premium Statistic Most popular television genres of teenagers in Germany 2024
  • Premium Statistic Book reading frequency of teenagers in Germany in 2024
  • Premium Statistic Print media usage of teenagers in Germany 2004-2024
  • Premium Statistic Share of computer and video game players in Germany 2025, by age group
  • Basic Statistic Video gamers in Germany 2025, by age group
  • Premium Statistic Regularly used media for listening to music among teens in Germany 2022
  • Premium Statistic Radio usage frequency among teenagers in Germany 2020-2024
  • Premium Statistic Podcast platform usage in Germany 2021, by age
  • Premium Statistic Podcast consumption in Germany 2021, by age

France

8
  • Premium Statistic Weekly screen time of French children and teens 2022, by media
  • Premium Statistic Daily screen time of youth in France in 2024, by age
  • Premium Statistic French viewers who watched a TV show 2023, by age
  • Premium Statistic Breakdown of moviegoers in France 2019-2025, by age group
  • Premium Statistic Leisure reading quota of youth in France in March 2024, by gender and age
  • Premium Statistic Reading preference of youth aged 7 to 19 years old in France in March 2024, by genre
  • Premium Statistic Weekly reading time of youth in France in 2024, by age
  • Premium Statistic Hours spent listening to online music by adolescents in France 2020

Nordics

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  • Premium Statistic SVOD changes in last 12 months in Scandinavia 2023, by age group
  • Premium Statistic SVOD payment option preferences in Scandinavia 2021, by age group
  • Premium Statistic Subscription to video streaming services in Sweden 2023, by age
  • Basic Statistic Share of video-on-demand subscribers in Denmark quarterly 2023, by age
  • Premium Statistic Share of video streaming subscribers in Norway 2023, by age
  • Premium Statistic Annual visits to the cinema in Denmark 2017-2020, by age
  • Premium Statistic Time spent with movies or TV programs among children in Sweden 2020, by age group
  • Premium Statistic Frequency of viewing movies/TV programs among children in Sweden 2020, by age group
  • Premium Statistic Average daily time spent on online games by children in Norway 2020-2021
  • Premium Statistic Main channels for discovering new music among teens in Finland 2024
  • Premium Statistic Radio channels listened to in the Netherlands 2020, by age and gender

Eastern Europe

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  • Premium Statistic Time spent in front of the TV by children in Hungary 2020, by age
  • Premium Statistic Best-selling children's and teenage books in Poland 2020
  • Premium Forecast Share of video games users in Poland 2021, by age
  • Premium Statistic Share of live streamer viewers in Poland 2021, by age
  • Premium Statistic Leading types of gaming devices among teenagers in Poland 2019
  • Basic Statistic Share of video game players in Hungary 2020, by age
  • Premium Statistic Share of video gamers in Russia 2021, by game type and age
  • Premium Statistic Frequency of musical activity among Polish teenagers 2020
  • Premium Statistic Share of Hungarians listening to online radios 2023, by age
  • Premium Statistic Weekly radio reach by audience age in Poland 2024
  • Premium Statistic Online radio reach in Russia 2020-2021, by age group
  • Basic Statistic Increase in entertainment services use by Generation Z during COVID-19 in Poland 2020

Southern Europe

4
  • Premium Statistic Book reading frequency among teenagers in Spain 2020, by age
  • Basic Statistic Number of video gamers in Italy 2024, by age group
  • Basic Statistic Media consumption among young people during the coronavirus (COVID-19) in Italy 2020
  • Basic Statistic Preferred free time activities by young people after the coronavirus in Italy 2020
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