The source does not specify the number of respondents. It states that responses were collected "using a 52-week dataset updated weekly," with a sample "weighted by age, gender, education, region, and race."
Multiple answers were possible.
Citation formats
Attitudes towards influencer marketing among adults in the U.S. 2026, by generation
As of March 2026, approximately ** percent of adult Gen Zers (aged between 18 and 28) surveyed across the United States reported following influencers or celebrities, while ** percent of non-Gen Zers (aged 29 and older) said they did the same. Additionally, around ** percent of Gen Z respondents stated that they discovered new products through influencers, and ** percent agreed that celebrity endorsements affected what they bought, versus ** and ** percent of their older counterparts, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
MarketingCharts. (May 18, 2026). Attitudes towards influencer marketing among adults in the United States as of March 2026, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1414427/top-channels-new-products-us-by-generation/
MarketingCharts. "Attitudes towards influencer marketing among adults in the United States as of March 2026, by generation." Chart. May 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1414427/top-channels-new-products-us-by-generation/
MarketingCharts. (2026). Attitudes towards influencer marketing among adults in the United States as of March 2026, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1414427/top-channels-new-products-us-by-generation/
MarketingCharts. "Attitudes towards Influencer Marketing among Adults in The United States as of March 2026, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2026, /statistics/1414427/top-channels-new-products-us-by-generation/
MarketingCharts, Attitudes towards influencer marketing among adults in the United States as of March 2026, by generation ÌÇÐÄÆƽâ°æ, /statistics/1414427/top-channels-new-products-us-by-generation/ (last visited July 25, 2026)
Attitudes towards influencer marketing among adults in the United States as of March 2026, by generation [Graph], MarketingCharts, May 18, 2026. [Online]. Available: /statistics/1414427/top-channels-new-products-us-by-generation/
