According to an analysis from October 2023, millennials with young children by far spent the most time in front of CTV devices in the U.S., with those recording an average viewing time of over seven hours per day. By contrast, other demographics watched less than half as much content on connected TV.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nielsen. (May 31, 2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes)." Chart. May 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. (2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average Daily Time Spent Watching Content on Connected Tv Devices in The United States as of October 2023, by Generation (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2024, /statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen, Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1426488/ctv-streaming-viewing-time-us-generation/ (last visited July 15, 2026)
Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph], Nielsen, May 31, 2024. [Online]. Available: /statistics/1426488/ctv-streaming-viewing-time-us-generation/
